Introduction

Web identity standards define minimum requirements for the look, feel, and functionality of all official Jackson State University® websites. These standards fall under the umbrella of the Jackson State University® overall publications’ standards, which all websites must comply. This web guide is for anyone who creates or maintains official Jackson State University® websites. Please visit www.jsums.edu/webguide for the most recent version of these standards and requirements.

Mission

Jackson State University® websites must meet professional standards in content, usability, and accessibility. These standards of uniformity offer a consistent, user-friendly experience to the Jackson State University® community and to those who use JSU’s websites.

A robust and uniform web presence achieves several goals:

• Provides improved usability, making pages within the “jsums” domain more welcoming and appealing to a wide variety of users
• Conforms to international standards for accessibility
• Maximizes efficiency in design, development, maintenance, and collaboration
• Makes the University more able to quickly adapt to and apply improving technologies