JSU has several key audiences. While there is one high level brand positioning statement for the university, the core brand messages will change by audience, and based on the specific communication. As an example, our goals when communicating with alumni may be to encourage financial donations, request volunteers or encourage the alumni to recommend the university to potential future students. Delivery of this message will differ from one going to the parent of a prospective incoming freshman.

Primary Student Messages

• I can get an excellent education and will be “job-ready” when I graduate.
• JSU is affordable and offers financial aid.
• JSU provides a transformative experience with many exciting and fun campus life opportunities.
• JSU has a caring, nurturing family environment to provide support.

Secondary Student Messages

• JSU embraces diversity and is accepting of all races and cultures
• JSU tuition prices are affordable and financial aid is available.
• JSU graduates are successful and make a difference.
• JSU graduates are leaders in their professions and are making differences in their communities.
• JSU has a strong alumni network that will be an advantage in job-seeking post graduate.

Primary Non-Traditional Student Messages

• JSU provides excellent programs that will enable me to get the job I want and to advance my career.
• JSU has programs that will enable me to finish my college degree.
• A degree from JSU is valuable: it’s from an accredited and well- respected university.
• JSU makes it easy to get the classes I need to finish my degree.

Secondary Non-Traditional Messages

• JSU makes it easy to get the classes I need to finish my degree
• JSU has a caring, nurturing family environment to provide support.
• JSU offers a mix of online and offline classes to fit my learning style.
• JSU faculty is accessible when I need them.

Primary Parent Messages

• JSU offers an excellent and affordable education with high quality and nationally recognized programs and faculty.
• JSU has a great academic reputation.
• My child will be “job-ready” when they graduate from JSU.

Secondary Parent Messages

• JSU is one of the Top Twenty HBCU’s in the nation and very well respected.
• JSU offers different forms of financial aid.
• My child will leave JSU empowered with the confidence and ability to succeed in any environment.
• JSU has a caring, nurturing family environment to provide support.
• My child will be safe at JSU.

Primary Faculty and Staff Messages

• JSU is recognized as one of the Top Twenty HBCU’s in the nation with a top-notch faculty who are leaders in their fields.
• JSU is a great place to work.
• JSU embraces diversity and is accepting of all races and cultures.
• JSU provides an excellent education in a caring and nurturing environment.
• Jackson State University® is designated as a “higher research activity” institution by the Carnegie Foundation.

Secondary Faculty and Staff Messages

• JSU is focused on the pursuit of excellence in its academic programs and operations.
• Our top priority is to create an environment of teamwork and collegiality.\
• JSU is shaping the future by empowering its current generation of students to be leaders in their fields and communities.
• JSU is a respected HBCU with a rich history.
• JSU is diverse, accepting of all races.

Primary Community and Donor Messages

• JSU is focused on the future through continuing improvements, many of which are funded through donations.
• JSU provides an excellent education in a caring and nurturing environment.
• JSU is diverse, accepting of all races.
• Jackson State University® is designated as a “higher research activity” institution by the Carnegie Foundation.
• JSU embraces technology in its quest to prepare students for success.

Secondary Community and Donor Messages

• JSU is a military-friendly university.
• Numerous leaders in Jackson, the state of Mississippi and elsewhere in the US and globally attended JSU.
• JSU challenges minds and changes lives.
• JSU is a respected HBCU with a rich history.
• JSU is an integral part of the community.