Kevin Williams, Cohort 2 Graduate Assumes Role as Vice Provost for Access and Enrollment Services

The University of the Virgin Islands is pleased to welcome Dr. Kevin L. Williams as its new Vice Provost for Access and Enrollment Services.  Dr. Williams comes to UVI having served in leadership roles in enrollment management, admissions, retention and diversity – most recently at Talladega College in Alabama, but also at Mississippi Valley State University, Clark Atlanta University, Morehouse College, Ross University and others. 

I was a finalist for this position three years ago,” said Dr. Williams, who has been following UVI closely through the network of Historically Black Colleges and Universities (HBCUs) to which he has devoted his career.  “So when it came up again I was excited, and very happy now that it all came together.  I’m feeling great about the team, the support I’ve received since I got here, and making the adjustment to island life.  It’s wonderful to wake up every morning feeling enthusiastic about what the day will bring.”

Dr. Williams’ primary focus will be on expanding the population of territory, stateside and international students enrolling at UVI through marketing, branding, outreach, and staff development.  In an effort to expand awareness and interest of students attending the University, Williams plans to concentrate on recruitment as well as working to Update UVI’s marketing materials – and not just the print editions.   

“In order to tell the UVI story to students who are not already familiar with the University, you need to be very social media savvy,” said Williams.  “You need to engage in creative outreach campaigns, attend HBCU and other college fairs, school visits, and utilize current UVI students themselves to talk about what they’re doing and share their successes.”

Williams acknowledged that UVI presents several unique marketing challenges.  Not only is competition for college-ready applicants fierce these days because students have so many choices, but most students from the U.S. mainland don’t know that the University of the Virgin Islands exists. Nevertheless, he relishes the opportunity to raise awareness about the country’s youngest HBCU by taking the UVI story on both physical and virtual roads.