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JSU Crowdfunding

JSU Websites > JSU Crowdfunding | Jackson State University > Policy

Policy

(According to CASE standards)

1. The use of crowdfunding to raise funds at Jackson State University as described in this policy and accompanying crowdfunding guideline is subject to all rules, policies, compliance regulations of the Mississippi Institutions of Higher Learning, Jackson State University, and state and federal laws.

2. JSU’s official third-party crowdfunding partner is MobileCause. The crowdfunding platform is managed by the Office of Annual Giving (crowdfund.jsums.edu). Prior written approval is required from the Vice President of the Division of Institutional Advancement to utilize any other vendor or platform to fund Jackson State University based initiatives.

3. Prior written approval is required from the Jackson State University crowdfunding administrator or other authorized representative of the University to utilize Jackson State University’s name, official branding, marks, and/or logo for funding campaigns and projects.

4. Campaigns or projects that use Jackson State University’s resources, or affiliate themselves with the University in any capacity, must receive prior approval from the authorized University official as set forth in the accompanying campus crowdfunding policy and procedures.

5. Jackson State University’s constituent information (email, phone, address, etc.) may not be used for any funding campaigns or projects without prior written approval by the authorized University official as set forth in the accompanying campus crowdfunding policy and procedures.

I. Project Requirements

  • Prior written confirmation of approval from the department director or dean;
  • Clearly defined project goals that offer a solution to a genuine University need;
  • Modest entry-level fundraising goals that are attainable;
  • Concise project time frame (usually 30-60 days);
  • A strong network of supporters and advocates within the University’s department;
  • The purpose of the campaign or project must exhibit a passion for the advancement of Jackson State University and the University community;
  • Must identify between two to five project advocates who will work as social media ambassadors to encourage and motivate possible donors to financially support the project; and Must have a dedicated project leader (serves as the liaison between the Division Institutional Advancement Crowdfunding Committee and department)

A. The project leader should be available to dedicate a minimal of one to two days per week to the project
B. The project leader should have the ability to provide updates to the Division of Institutional Advancement Crowdfunding Committee which may include engaging videos and photo content

II. Procedures for Requesting Approval of Jackson State University’s Department Crowdfunding for Projects

  1. Jackson State University’s departments must complete the online application located at www.jsums.edu/crowdfunding;
  2. Once submitted the application will be reviewed and evaluated by the Division Institutional Advancement Crowdfunding Committee; and
  3. Upon approval of an application, the Director of Jackson State University Annual Giving will schedule a meeting with the designated project leader, usually within ten (10) business days of submission of the initial application.

Note: The manager of gift processing will monitor each crowdfunding site weekly.
The Jackson State Development Foundation will forward gift acknowledgment letters within five (5) business days of all initial contribution to the crowdfunding projects.

III. Project Selection Process

  1. Each project is evaluated by the Division of Institutional Advancement Crowdfunding Committee on project requirements, objectives, and overall viability.
  2. The Division of Institutional Advancement Crowdfunding Committee may recommend approval and launch of a project, delay and possible revisions of a project, or disapproval of a project that does not meet the requirements of a project as outlined herein for potential success.

IV. Projects Approved by the Division of Institutional Advancement

If the department’s project request is approved, the Director of Annual Giving will provide an electronic notice of approval to the department dean and project leader with additional details, including but not limited to following:

  1. Background information on the project
  2. Informational content for the Initial Ask to the Public including details of the purpose and importance of the fundraiser; Identifying the target beneficiary and audience of the project;
  3. If required additional meetings may be coordinated between the Director of Annual Giving and department project leader to facility the project; and.
  4. Availability of site visits for the project leader and others to monitor the status of the fundraising project.

V. Projects Not Approved

If a project is not approved by the Vice President for the Division of Institutional Advancement, the Director of Annual Giving will notify the department dean and project leader via email within ten (10) business days.

VI. Project Run Period

Generally, the duration of each department’s Crowdfunding project should be approximately thirty (30) to sixty (60) days unless approved otherwise by the Vice President for the Division of Institutional Advancement.