The Mississippi Small Business Association named Latrice Rogers, a Brandon resident and owner of Goddess Lengths Virgin Hair Bar (125 W. Northside Drive), as the recipient of the 2017 SBA Young Entrepreneur of the Year Award last week. SBA will formally present Rogers with the award in a ceremony in May.
Goddess Lengths primarily provides hair extensions but also employs several makeup artists and stylists, and features hair-care products and other beauty items for sale. Rogers opened her shop in 2014 and has made more than $1 million since it opened.
"I never win anything like this, so receiving this kind of award from the SBA feels like a huge accomplishment for me," she says. "I've always been fascinated with beauty, and growing up, people would often compliment me on hair and clothing. I can just close my eyes, feel a person's hair and tell them all about it, so it wasn't much for me to just jump into this line of work where I can do something I love."